Wireless carriers can expect to retain the flow of revenue in advertisements because Juniper Research says the recession may have no impact on advertising via cell phones.
The latest report from the market research firm says advertising on mobile channels will “buck the downward trend” and may exhibit stronger growth over the next five years.
As businesses across the world started to cut costs in an effort to safeguard their balance sheet, they increasingly chose cost-effective ways to advertise. As a result, the mobile phones started to get more ads.
Yet, the researcher says, the amount of money that telecom operators get from advertisers is relatively small in size and mobile ads will account for just 1.5 percent of total money spent on advertisements globally until the end of 2014.
The report noted that, while a number of major brands had made relatively large investments in the mobile platform, advertisers have yet to be fully convinced that mobile has sufficient reach......See all stories on this topic
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment